Tips for Group Headshots: When and How to Use Them
Group headshots have their own style, rhythm, and purpose. They’re not just a bunch of people standing side-by-side. Done right, they reflect teamwork, professionalism, and a shared identity. Whether you're gathering your team for a new website, updating your company's branding, or creating a press kit, group headshots can pack a visual punch.
This guide is all about when to go for group shots, how to make them work, and what to keep in mind before stepping in front of the camera. If you're after something more than stiff, awkward lines of faces, you're in the right place.
When Are Group Headshots a Good Idea?
1. New Team Launch
Just hired a bunch of fresh talent or launched a new division? Group headshots offer a perfect way to showcase the team. They give your audience a look at the faces behind your service and show off team unity.
2. Company Website or "Meet the Team" Page
This one’s a no-brainer. Group headshots add warmth to your website. Instead of just listing names and titles, show off the crew together. It helps potential clients feel more connected right off the bat.
3. Press Kits and PR
If your business is in the news or doing a press release, a clean, professional headshot of the team makes your brand look polished and trustworthy. Editors love when they get quality images to pair with stories.
4. Social Media Introductions
Want to introduce your staff on LinkedIn or Instagram? A well-done group photo stands out in feeds and performs better than graphics or text-heavy posts. It’s human. It’s honest. And it works.
5. Company Anniversaries or Milestones
Celebrating 5, 10, or 20 years in business? That’s a great time to bring everyone together and snap a few group headshots. It marks the occasion and gives you updated content to use in newsletters or announcements.
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How to Make Group Headshots Look Great
1. Pick a Consistent Look
You don’t need everyone to dress the same, but there should be a general vibe that matches your brand. Think of a color scheme, dress code, or style that makes sense. If it’s corporate, go with blazers and simple colours. If it’s creative, loosen things up with smart-casual outfits.
2. Keep the Lighting Even
Lighting can make or break a photo. For group headshots, soft, even lighting works best so no one ends up in the shadows or washed out. That’s where professional headshot photography really shines. A pro knows how to balance light across everyone’s face without making it feel staged.
3. Mind the Posing
The last thing you want is a lineup that looks like a school photo. A professional headshot photographer will arrange the group in a way that feels natural and balanced. Staggering heights, mixing seated and standing positions, or using simple props like chairs can make a big difference.
4. Use a Background That Doesn’t Distract
Simple is better. A clean wall, a studio setup, or even a neutral outdoor location can work. Just make sure the focus stays on the team not on busy backgrounds or bold patterns.
5. Relax and Keep It Light
A stiff group photo isn’t going to win you any fans. Before the shoot, give your team a little prep: relax, smile like you’re talking to a friend, and don’t overthink it. A few jokes from the photographer or a casual warm-up round can help people ease into it.
Getting ready for a group headshot? Here’s a quick list of 5 easy ways to keep your team relaxed and photo-ready.
Common Mistakes to Avoid
Not Giving People a Heads-Up: Tell your team in advance. Let them know the vibe, what to wear, and how long it’ll take.
Trying to Wing It Without a Photographer: Phone snapshots just don’t cut it for this. The lighting, framing, and editing matter a lot more when there are multiple faces involved.
Over Editing the Photo: A little retouching is fine, but don’t go overboard. People should still look like themselves.
Not Updating It for Years: If half the people in your group photo don’t work with you anymore, it’s time for a new one.
Why Go With a Professional Headshot Photographer?
Let’s face it, group headshots aren’t easy. From getting the lighting right to making sure no one’s blinking, it’s more technical than you might think. A professional headshot photographer knows how to guide your team, set up the perfect shot, and deliver crisp, high-quality images that feel authentic.
Plus, professionals can retouch the photos just enough to keep them clean without making everyone look like they’re made of plastic.
Group Headshots Done Right with Ars Nova Images
Group headshots can feel a little awkward at first. Not everyone is thrilled about standing shoulder to shoulder in front of a camera. That’s where Ars Nova Images steps in. With hundreds of team sessions behind the lens,
Joe LeBlanc knows how to keep things relaxed, efficient, and most importantly flattering. From small business crews to full corporate departments, sessions are designed to move smoothly without feeling stiff or rushed.
Joe guides teams into natural, comfortable positions, adjusts the lighting just right, and makes sure everyone looks sharp and confident. If you're ready to refresh your visuals and show off the people behind your business, let’s talk.
A group headshot can do a lot more than just fill a space on your website. It can set a tone, show unity, and give your team a bit of personality at a glance. The trick is to treat it like an experience, not just a task. Plan it out, get everyone on board, and work with a photographer who knows what they’re doing.
It’s not about perfection. It’s about showing up as a team confident, ready, and real. That’s the shot that always hits.